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Youdle



Youdle is a grocery locator that helps busy parents find products in local areas and online. 

Role
Product Design Lead
Team
3 UX Designers,
Engineer, COO & CEO
Platform
iOS
Duration
5 Weeks




Background


I transformed the Youdle's desktop platform into 
a mobile app, addressing pain points from the existing website and optimizing the interface for smaller screens.


Initial Problem Discovery


“We currently do not have a mobile platform and aim to develop a responsive mobile version of our desktop website.

Our goal is to ensure that users can easily find groceries, add them to their list, and access a map on the go to find available products nearby them.”







User Persona




Web Prototypes




Usability Testing With 10 Parents




Approach


With the insites from the parents with the web platform, I identified the pain points and what could be improved that will be mobile-friendly for the app. 


Low Fidelity Prototype



Usability Testing

I conducted two rounds of testing and iterations with six users. I focused on key areas like navigation, searching items, task completion, ease of use, and user preferences, which are essential for optimizing mobile app usability.

Questions
  • How easy is it to find where to search for items? Why?
(1 = Very difficult, 5 = Very easy)
  • Add an item to your grocery list and view the map from the list. What challenges, if any, did you encounter while completing this task?
  • Did you encounter any challenges while navigating on the mobile platform? If so, what were they?
  • How intuitive or difficult was this platform? Why?
(1 = Very difficult, 5 = Very Intuitive)
  • What did you like the most? What could be improved?


Final High Fidelity Prototype




Impact


+53% in Conversion Rate based on intuitiveness and ease of use.
Users are able to understand what this app’s feature is without further explanation.

Enhancements such as displaying onboarding, search bar, availability, price, reviews, and store locations significantly contributed to ease of use.


AVG 3.8/5
Users are likely to recommend this app to other users. 
Users find it helpful for comparing prices but have expressed the need for additional features to increase its appeal. 

Suggestions include advance ordering for pickup 
and delivery, and notifying users about available coupons 
at specific locations.


If I had more time...


  • Measure the growth in mobile-based interactions within the first six months of launch.
  • Review additive features that can help Youdle’s users grow retention rate.