Gear Up
GearUp is an e-commerce app featuring a voice shopping assistant and Generative AI-powered prototyping and personalization to increase conversion rates.
Role
UI/UX Designer
UI/UX Designer
Employer
Passion Project
Passion Project
Platform
iOS
iOS
Duration
15 Weeks
15 Weeks
Background
Youdle did not have a mobile platform at the time and aimed to develop a responsive mobile version of the desktop website flow. The stakeholders’ goal was to ensure that users can easily find groceries, add them to their list, and access a map on the go to find available products nearby them.
Approach
To go about this, I first conducted usability testing with the redesigned website prototype. With the insights around the pain points and validations, and competitive analysis, I created low fidelity prototypes. After rounds of usability testing, I landed on the final high fidelity mobil app prototype that ensures users to locate groceries on the go.
Impact
+53%
Conversion Rate
Conversion Rate
4/5 Rating
for Usefulness
for Usefulness